12 different ways to innovate

Texto completo pdf Resumen Faced with the prospects of slow growth, commoditization and global competition, companies like General Electric Co.

12 different ways to innovate

Faced with the prospects of slow growth, commoditization and global competition, companies like General Electric Co. Although the subject has risen to the top of the CEO agenda, many companies have a mistakenly narrow view of it.

12 different ways to innovate

They might see innovation as synonymous with new product development or traditional research and development. But such myopia can lead to the systematic erosion of competitive advantage.

As a result, companies in a given industry can come to resemble one another over time. In actuality, business innovation is far broader in scope than product or technological innovation.

A company can innovate along any of 12 different dimensions with respect to its 1 offerings, 2 platform, 3 solutions, 4 customers, 5 customer experience, 6 value capture, 7 processes, 8 organization, 9 supply chain, 10 presence, 11 networking, and 12 brand.

Enterprise Rent-A-Car has innovated along the customers and presence dimensions, placing car rental locations in the neighborhoods where people live and work rather than at airports. Sawhney has written six books as well as dozens of influential articles in leading academic journals and managerial publications.

From Mindless Expansion to Focused Growth. Join 49 other followers.TY - JOUR. T1 - The 12 different ways for companies to innovate. AU - Sawhney,Mohanbir.

12 different ways to innovate

AU - Wolcott,Robert C. AU - Arroniz,Inigo. PY - /12/ ×Close. The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or .

The 12 different ways for companies to innovate - Dialnet

M8-S1 - Reading - Sawhney - The 12 Different Ways for Companies to Innovate. M8-S1 - Reading - Sawhney - The 12 Different Ways for Companies to Innovate The article makes clear that innovation can happen in many ways and along different axes: * Business innovation is about ''new value'', not new //things// * Business innovation .

TY - JOUR. T1 - The 12 different ways for companies to innovate. AU - Sawhney, Mohanbir. AU - Wolcott, Robert C. AU - Arroniz, Inigo. PY - /12/ The 12 Different Ways for Companies to Innovate - Kindle edition by Mohanbir Sawhney, Robert C. Wolcott, Inigo Arroniz. Download it once and read it on your Kindle device, PC, phones or tablets.

Use features like bookmarks, note taking and highlighting while reading The 12 Different Ways for Companies to Innovate. The 12 Different Ways for Companies to Innovate Thus, the innovation radar contains a total of 12 key dimensions. (See “The Innovation Radar,” above and “The 12 Dimensions of Business Innovation,” p.

) cles with markedly different styles, .

Co-Creation and the 12 Different Ways for Companies to Innovate | Futurelab