Hotel sector five forces analysis

Moreover, operating in casino industry requires a high start cost, along with plenty of both fixed and current assets.

Hotel sector five forces analysis

At the same time H1N1 epidemic Swine Flu hit the world and tourism deteriorated by various degrees. After suffering these blows, the hotel industry managed to gain back its footing on the economic map.

Hotel sector five forces analysis

Industry structure, which determines the profitability of the average competitor and sustainable competitive advantage which allows a company to outperform the average competitor.

And the business growth required is greater than the rate at which the business is growing. Cheng, In an industry such as this where there is high capital costs, the pressure to sell the capacity by price cutting is high except at weekends and holidays and the competition becomes intense.

The hotel has to make sure that the high capital cost is gaining its worth in the form of output and the resources are used to it utmost potential.

The existing hotel chains have an advantage over local entrepreneurs in this industry as afar the brand image and customer loyalty are concerned.

Cheng, The new entrants have to be conscious about target market and quality service. As the hotels run on product differentiation, the entrants have to invest in the innovation of the services that are provided to the customers. Cheng, Tariffs are Hotel sector five forces analysis on the basis of differentiation in location, management and guest ratios.

The new entrants will be at disadvantage as the best locations are limited in the metropolitan cities. Cheng, Power of Suppliers The power of suppliers over hotel industry is relatively low.

The hotel industry is only subjected to the power of the labor, trained staff and personnel and the industry has a huge demand of them. Hotels are not subjected to the bargaining power of suppliers and it has low and indirect pressure on their competitiveness.

In order to be in the leading league a hotel has to maintain a cost advantage over its rivals and be innovative about differentiating itself in its own strategic group. Cheng, Power of Buyers When the concentration of the buyers is higher than the market players then the industry is subjected to the high power of buyers.

Who Are the Rival Competitors?

In hotel industry such is the case. Certain groups of buyers exercise power over the hotel industry when the purchasing of hotel rooms in bulk is required. These groups include tour operators, domestic and international airlines and convention organizers and participants.

Cheng, Where business travelers are concerned the differentiation becomes significant and the hotels are under pressure to keep their brand unique. On the other hand when leisure travelers and tourists are taken into consideration, the hotels have to compete in prices.

Cheng, Threat Of Substitute Products The threat of the substitutes in hotel industry is relatively low. Except in the times of recession the hotel industry can thrive without the threat. However people looking for cheap accommodation can easily opt to live in hostels, motels or with relatives.

Cheng, However in case of accommodating large group of people like travelling groups and business travelers. Cheng, Conclusion The two things the hotel industry thrives on is the ability to differentiate themselves and quality of service. The quality of service is dependent on the trained staff and personnel and good management.

The hotel industry can expand their business by selling their products like foods and beverages, by organizing entertainment shows and exhibitions and conventional events. In case of the economic recession, the hotel industry should be more durable than the tourist market because of the fluctuation in the tourist industry.

However considering the less threat of substitutes and low power of suppliers over the industry, the hotel industry has very few hindrance in successful market growth. Cheng, Bibliography Porter, M, Strategy and the Internet. Harvard Business Review 79 3.This SWOT analysis gives a short but concise overview of the Strengths, Weaknesses, Opportunities and Threats of the European Hotels and Restaurants sector.

Jul 11,  · Discuss Porters 5 forces model for hospitality industry within the Principles of Management (P.O.M) sorry but didnt found any sort of porters five forces analysis on hotel industry.. Friends: Re: Porters 5 forces model for hospitality industry Polish Retail Sector Report.

Porters Five Forces Analysis For Hotel Industry Porter five forces analysis From Wikipedia, the free encyclopedia A graphical representation of Porter's Five Forces Porter five forces analysis is a framework for industry analysis and business strategy development It draws upon industrial organization (IO) economics to derive five forces .

I will also explain various frameworks such as Porter’s five forces model and PESTLE analysis and shows how to use them while writing equity research reports. In the earlier chapter we learnt how to provide information about the company we are writing the equity research report on .

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Five Competitive Forces Model and the Implementation of Porter’s Generic Strategies to Gain Firm Performances. Science Journal of Business and Management.

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