Introducing the new Glimmer 4 Dear mr. We were also happy to receive your recent feedback and have taken the necessary steps to implement it. We thank you for your continued and active participation in our corporate family. This letter is being written to bring to you a brand new model from our innovators:
Clarity ensures that the customer understands what you are trying to say. A compelling message convinces the customer to act immediately and contact you about the new product you have to offer.
Goals Before sitting down to compose your letter, take some time to think about what you want to achieve. For example, if you are contacting an established customer, your goal is to convince him to add the new product to his regular order.
If you are contacting a potential new customer, the goal might be to get an appointment so you can make a sales pitch. A sense of urgency might be more appropriate for this type of letter, as the goal is to inspire immediate action on the part of the customer.
Benefits Write down all of the features of your new product and then rephrase them all as benefits. For instance, the energy-efficiency rating of a new window system is a feature but lower heating bills would be a benefit. Because the new window system is so energy efficient, it can save the customer money and solve the problem of high heating bills.
Your new product can solve a problem, fulfill a need or offer a pleasant experience, but the customer will only buy it if she is convinced that it can do one or more of these things. Make sure you explain every feature in such a way that the customer can clearly see how it solves her problems, provides something she needs or wants or would be fun.
Organization Once you know what your goal is and you have a list of benefits, rearrange your list in the order that makes the most sense to you and then compose the first draft of your letter.
One way to organize the letter is to list the least significant or appealing benefit first and work your way up to the most compelling and appealing benefit.
At the end of the letter, ask your customer to take some action that would fulfill your goal. For instance, you can ask the customer to call for an appointment to discuss the new product.
Rewriting After you have a first draft of your letter, go over it carefully to remove any spelling or grammar errors. Make sure every statement in the letter is absolutely clear and cannot be misunderstood. The tone of the letter should be friendly but not too casual.
It should sound the same way you would sound if the customer could hear you talking about the product in person. If anything in the letter is ambiguous, too casual, too dry or unlike the way you really talk in your everyday business interactions, rewrite it to improve it.Fellowships (NYC) TPM fellows in our New York office are involved in every aspect of our operation and have a hand in everything we do.
They work alongside our reporters to write and break stories. Writing a new product announcement is not as easy as it seems.
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This will help convince managers .